The supermarket chain is the latest mega-retailer to enter the digital healthcare space.
Albertsons Companies, Inc. has launched a digital health and wellness platform that the Boise-based grocery chain says will incentivize customers to take better care of themselves.
"Sincerely Health" is now available on the retailer's 16 "banner" grocery apps and websites, including Albertsons, Safeway, Vons, Shaw's, Star Market, Jewel-Osco, Acme, and Tom Thumb.
Omer Gajial, chief digital officer and EVP health at Albertsons Cos., says the platform is designed to help improve lives by connecting, educating, encouraging and rewarding customers so they can make informed choices about food, physical activity, sleep and mindfulness.
"We are introducing Sincerely Health with a singular intention to improve lives," Gajial says. "As a grocery and pharmacy retailer committed to the health and wellness of our communities, we are empowering customers to have a connected and personalized view of their health across food, nutrition, activity, mental well-being and pharmacy services, enabling them to make more informed choices."
The platform is a collaboration with payers, providers, and technology organizations, relies on insights from more 10,000 customers and associates, and will continually evolve based on customer feedback, new features, collaborations, and other enhancements, Gajial says.
Consumers who sign up for the platform will be given a brief questionnaire that creates a health score based on "seven dimensions of well-being," the company says. The scores are calculated using actuarially based lifestyle factors such as age, gender, nutrition, lifestyle choices and mental health.
Consumers can to link activity trackers such as Apple Health, Fitbit and Google Fit, and log their vitals and medications and set goals to improve their health scores, track their progress, and get rewards for attaining goals.
Sincerely Health also manages prescriptions, scheduling vaccine appointments and connecting users with general practitioners via telehealth.
Customers who use the platform will get up to $25 off a future grocery purchase, and they can earn additional points as the reach more health goals.
Albertsons Companies operate 24 "banner" stores in 34 states and the District of Columbia, including 2,270 retail food and drug stores with 1,720 pharmacies.
“We are introducing Sincerely Health with a singular intention to improve lives.”
Omer Gajial, chief digital officer / EVP health, Albertsons Cos.
John Commins is a content specialist and online news editor for HealthLeaders, a Simplify Compliance brand.
KEY TAKEAWAYS
The platform relies on insights from more 10,000 customers and associates, and will continually evolve based on customer feedback, new features, collaborations, and other enhancements.
Consumers who sign up for the platform will be given a brief questionnaire that creates a health score based on 'seven dimensions of well-being.'
The scores are calculated using actuarially based lifestyle factors such as age, gender, nutrition, lifestyle choices and mental health.
Consumers can to link activity trackers such as Apple Health, Fitbit and Google Fit, and log their vitals, set health goals, track their progress, and earn rewards for attaining goals.