Efforts to inject consumerism into the delivery of healthcare services such as high-deductible health plans are transforming the role of patients as economic agents. As patients become more involved in their healthcare—and in the financial responsibility for that care—revenue-cycle teams face matching challenges to evolve their operations and patient-engagement strategies. Roundtable panelists examine several related topics, including price transparency; strategies to engage patients as financial partners throughout the care continuum, such as using hospital-employed financial counselors; utilizing data analytics to target patient-outreach efforts; and the evolution of revenue-cycle team staffing needs.