You've heard of manufacturers adopting just-in-time-inventory strategies? Well, healthcare providers should adopt just-enough-technology strategies.
Keep that in mind before diving deep into telemedicine. The term telemedicine is one of the vaguest technology buzzwords in this business, and it covers a multitude of approaches, everything from picking up the telephone to creating a "virtual ICU."
Now that all user-facing technology is going mobile, the demands of wireless networking and the demand for every provider to have an "mHealth" strategy mean more infrastructure, more planning, and more cost when crafting a telemedicine strategy.
But as I was researching a forthcoming story on mHealth for HealthLeaders magazine, I found David Gordon, MD, a board-certified cardiologist in Philadelphia who practices part-time in California and does utilization reviews for hospitals.
Gordon is making a difference in the lives of patients he's never met in person, and all he needs to do his work is his training, his experience, a telephone, and a Web browser. His story is the just-enough-technology success story of telemedicine.
For the past year, Gordon has been on-call part-time for Consult A Doctor, Inc., a company I first encountered at the American Telemedicine Association conference this spring. I wanted to know what kind of physician would work for this kind of service. My curiosity was further piqued when Aetna announced a partnership with Consult A Doctor in June.
So this is the story of one physician, but also of a healthcare industry in trouble and in transition. What does Aetna see in a service often summoned as an app on a mobile phone, which may simply result in a phone consultation between a patient and a doctor?
For answers, I turned to Gordon. Initially resistant to the computer age, Gordon grew to understand its uses and the role it would play in this age of primary care physician shortages. "Within the next five or so years, a third of the practicing physicians are going to be gone," he says. "With that as the backdrop, I was always fascinated with the concept of the computer and advancing medical care through it."
Like the rest of us, Gordon's seen the efforts to cope with the growing shortage of nurse practitioners and physicians' assistants, and the shift toward retail urgent care substituting for the tradition visit to a doctor's office or the emergency department.
He also knows that the future promises more than the ubiquitous smartphone of today. Two-way video conferencing got a big boost from Skype and Apple's FaceTime, but interoperability keeps it from widespread adoption, at least for now.
Which leaves us with voice: The telephone may be Gordon's most important piece of technology. It is the tool he uses to consult with patients. And he says, it's working.
"What I have found out since I started [with Consult A Doctor] was the absolute utility and advancement of bringing medical care to individuals that otherwise likely would have held off until the last minute, or gotten no care at all, if they didn't have this opportunity," Gordon says.
"Either it was too costly, or they don't have a doctor, or going to the emergency department is not in the offing, or there's no proximity for them to be able to do that."
Gordon would love to do more work with Consult A Doctor, but he says the company has all the physicians it needs right now for the work available. Gordon has other sources of income, so it's okay, he says. "I'm open one to two days a week, low-acuity stuff, more second opinion-type help for them than primary treatment." Payment from Consult A Doctor is made from a set schedule. "The money is okay money, but I would say that it's the least important part of it."
Because he is also licensed to practice in the state of Mississippi, Gordon gets a number of Consult A Doctor cases from that state. "There are a lot of underserved patients," he says. "Half of them don't have regular insurance, so to give you an example, when they call up, and they need an antibiotic, I have to work with them and figure out, which is the cheapest that will work.
"So I have to call Walmart for the $4 prescription, and talk to the pharmacist and go through what their formulary is, so we can come up with an antibiotic that will work that's not overly expensive for the patient.
"Believe me, you could put every patient on amoxicillin, which costs about a buck, and doesn't work on anybody, or you can really thoughtfully try and treat them. And if these individuals weren't signed up with telemedicine, they wouldn't get care, because they wouldn't have a place to go.""
Some consults are triage-like in nature, with Gordon simply giving advice. A fuller consult allows him to both advise patients and prescribe medications, although "not controlled substances, no Level 2, but anything below that," he says.
Gordon recounts the time a teenager's mom called, concerned about an outbreak of mono that had gone through her 16-year-old son's volleyball team. The son was showing symptoms of what could have been mono. He advised her to take her son in for an in-person checkup to rule out other serious possibilities such as a ruptured spleen.
"That was a very good call by that lady to call us, and it changed the whole way she was going to approach it, because she wasn't going to take him to the pediatrician," Gordon says. "She thought it was just completely and totally unnecessary. That's where we kind of are making the difference, because we're able to direct patients in the direction they need to go."
Talking to Gordon, I got a palpable sense of the highly disruptive nature of such simple telemedicine to the existing way healthcare is practiced in this country. Gordon presumes the woman has good hospitals where she lives, but for whatever reason, she chooses to call this service instead. And even though the doctor could not see the boy or his mother, it was an absolutely respectful relationship between doctor and patient.
I ask Gordon if he thinks it's a healthier experience than going to one of those pop-up retail urgent care clinics.
"While most of them are staffed by nurse practitioners and physician assistants who are very good, it's very sterile and not warm," he says. "I'll be perfectly honest with you, the physician extenders are as disinterested as a general practitioner in the office trying to see 35 patients in a day.
"At least on the telephone, for whatever period of time that a consult takes place, both people are focusing on each other, and it's just very rare. I came of age in a different time. By the time I got out of medical school, the whole practice and orientation emphasis had changed, and it just gets worse every day in that regard."
Today's business models of patient-as-consumer or doctor-as-marketer just creates different levels of entry and different barriers, and it really doesn't serve the patient as well, Gordon says.
"It's wonderful really to say okay, how can I help you today, and they just start right in, and you're listening and focusing on everything that they're saying. You're not sitting there worried about some other doctor calling you on the phone, or another patient problem that comes in. It's just wonderful."
As we continue to deal with the exodus of primary care doctors, and the financial pressures on healthcare, I am convinced more than ever since talking to Gordon, that many of the simple uses to which technology is being put are making a material difference in the actual delivery of care.
Some of Gordon's observations are bound to be challenged.
I've known many nurses who can think out of the box just fine, for example. But we cannot ignore Gordon's experience, and the services putting him in touch with 500 patients in just the past year simply by picking up a telephone. While we look forward to the immersive telemedicine experience the future will make possible, let's not forget that.
If they ever reboot the old television series, Marcus Welby, MD, there's at least one episode title that could be recycled for the high-tech age: "Feedback."
Doctors today get a lot more feedback than they used to. The public rates them on the Web. Payers scrutinize their charges and make controversial adjustments in reimbursement. And power software evaluates their performance through a vast array of analytical algorithms.
The good news for doctors is that they're not the only targets of all this feedback. Now the very technologies and products they use are being analyzed as never before.
The result is lower costs and higher-quality outcomes that are driving providers to use the best and most cost-effective solutions.
Supply-chain executives gathering for the annual meeting of the Association for Healthcare Resource and Materials Management (AHRMM), August 5–8 in San Antonio, TX are championing these efforts throughout healthcare.
One such executive is Joe Arruda, vice president of supply operations at Indiana University Health. "A lot of things that we've been doing at IU Health have been really around providing better visibility in how products are utilized," Arruda says. "We work very closely with our surgeons to show them market share, product shifts, cost by procedure, [and cost] by physician, and it really enlightens them."
On a regular basis, supply-chain analysts sit down with physicians to look at outcome data by product. If they can't spot a better outcome on their preferred products, doctors support management during price renegotiation with vendors.
Now, those outcome metrics are being brought into a data warehouse for real-time access, Arruda says. "The challenge has been [that] a lot of times… when you're trying to go from the old product to new product, many times behaviors will change, where doctors will decide not to support that product you said you were going to move to," he says.
"Or there could be a new product that comes onto the market, therefore what you said you thought you were going to save may not be realized."
With a new metric called price-per-unit, IU Health's data warehouse can track each product by its UNSPSC code.
For the uninitiated, UNSPSC stands for United Nations Standard Products and Services Code, a taxonomy of products and services used in eCommerce. Supply chain technology is far bigger than healthcare, and doesn't just have big implications for getting the highest-quality products at the lowest prices.
It gets into issues of product safety, the proliferation of counterfeit goods, and chains of trust between suppliers. For a good background, see a podcast released this week by Dana Gardner, "Forging Trust Within the Supply Chain."
"Our team, [in] real-time will be able to track price per unit daily, and be able to see, are we realizing the savings that we've put forth?" Arruda says. "If the price of the unit starts going up, we'll be able to click on it, and it can denote or identify what are the top products that are contributing to that movement," he explains.
"Maybe there's new technology coming in we didn't know about. Then we can be more proactive on reaching out to the physicians and the facilities to say hey, wait a second here, we agreed upon this product and intervened, or if there's a new technology that has better outcomes, we can be more proactive to reengage the physicians. If the price per unit's going down, that's justifying validation that we're realizing what we said we're going to do."
On top of the upgraded Lawson-based requisitioning software powered by this data warehouse, IU Health built its own E-Requisition tool, an Amazon-like Web site that presents clinicians with pictures of the items they are ordering, whether or not the item is IU Health's preferred item in that product category, or, if it is a non-preferred item, a link to the preferred item."
For instance, if a provider searches for a glove, IU Health's preferred product tool will sort to the top, displaying along with pictures, descriptions, custom long descriptions, and additional information on that item, says IU Health data warehouse director Ben Hougland.
Arruda notes that in the next few years, doctor-rating Web sites will get even more specific, not only about the quality of each physician's care, but also about the selection of products they use. "Similar to Consumer Reports, how well the hospitals do in providing those services and controlling their costs will [determine] whether they get referrals or not, Arruda says.
"That's where it's going, which is a good thing, because overall, it's going to challenge us as providers and to the community to be efficient, to reduce redundancy of services, as well as aligning our clinical pathways of how we provide care," he says.
Support personnel are also being held accountable by the new real-time realities of the supply chain. Management will know exactly how long it takes supplies to travel from the loading dock to the hospital floor. All part of the efficiency healthcare must achieve in this challenging economic environment.
So if you get a chance to make it out to AHRMM, dig into the details of the new healthcare supply chain technology. Expect to see it everywhere in your organization, if it isn't already there.
I've previously remarked that software can't do it all—resolve all antiquated workflows or figure out stumbling blocks in people and politics. Unfortunately, that's just what EMR software is about to be asked to do.
Software is a funny thing. Done well, it anticipates the needs of human beings, or other software, and responds in flexible, flowing harmony.
Done poorly, software epitomizes everything wrong with modern society: impersonal, inflexible, regimented, mundane, boring, even maddening.
Where does your electronic medical record software wind up on that spectrum? Chances are, it doesn't look so good in comparison to your searching experience on Google or your shopping experience on Amazon.
"We need the EMR that's going to intuitively know the way our physicians practice and know the difference—and not every time a physician wants a change, we get a call, and we say we'll take that to the team, and the team will analyze it, and then the team will take it to the programming team, and in about a month, we should have your change put in our system," says Pamela G. McNutt, senior vice president and CIO of Methodist Health System in Dallas, Tex.
"'EMR 2.0,' as I call it has to be intuitive. It has to adapt to the physician workflow without an army of 200 people in IT behind it trying to change the code," McNutt says. "That is not a sustainable model for us to have that many people behind the scenes creating all these boxes and screens. It has to be intuitive but we're all busy dotting I's and crossing T's.
"Even the 'Cadillac' systems for physicians and hospitals are nowhere near EMR 2.0 that I envision for the future," she adds.
McNutt hopes for some "dark-horse" software from an as-yet unseen vendor, maybe from Europe or sitting in some incubator deep inside MIT, to leapfrog the capabilities of current systems. "I could make a fortune if I could figure out who this is that's going to do that," McNutt says with a laugh.
Unfortunately, software innovators—the Amazons and Googles—only come along once in a great while. Healthcare CIOs appear to be stuck living with our current generation of imperfect software.
Another option kicked around, even more unrealistically, is to hope that clinicians adopt some kind of standardized workflow. That would help software immensely, because today's software has been constructed with layer upon layer of options to accommodate different workflows. This complexity in turn adds to the complexity of the software, of training for the software, and of trying to keep the training for the software inside one human head once training is completed.
But I don't see any standardized workflows on the horizon. Nurses in two departments of the same hospital often don't have the same workflow for administering medication. How can an entire healthcare industry be expected to standardize workflows?
The free market has its own way of imposing standardized workflows on healthcare. It's called mergers and acquisitions. But each merger or acquisition brings even more risk to the endeavor, as executives strive to merge two workforces. More massive consolidation also means a lessening of responsiveness to local market conditions.
The media, myself included, subtly encourage the big getting bigger, guilty of paying more attention to the largest healthcare systems, where ample money and resources permit early and well-planned adoption of the latest and greatest technology. But those systems "live in rarified air differently than we do," says Charles E. Christian, CIO of Good Samaritan Hospital, a 237-bed hospital in Vincennes, Ind., serving a 10-county area of 250,000.
Christian is working on Stage 1 of Meaningful Use. "I won't attest [for Meaningful Use] until September of this year," Christian says. But rather than feel a sense of accomplishment at that point, this rural hospital instead faces the starting gun of reaching attestation for Meaningful Use Stage 2. And it is daunting. Final rules are now expected at the very end of summer or even a little later.
"It means that I've got only about 12 or 14 months to learn what the certification requirements are, get my vendor to install software, and have it ready to go by October 1, 2013," Christian says. "I hyperventilate just to believe that, because I realize what that requires. But don't think that's just a tiny issue for community and rural hospitals. I think all of us in healthcare, even the larger systems" feel the pressure.
No one will feel that pressure more than physicians being asked to do even more than they do today. Even when they learn how to navigate all those new check boxes and unintuitive workflows, they may still be using software that hasn't been adequately tested.
"Just because we get rules out today doesn't mean the vendors are able to generate code tomorrow and get stuff out to implement," Christian says.
For now, expect the entire healthcare profession to lean even harder on the current software industry, with all its faults and shortcomings, to perform miracles. Given the massive amounts of money flowing from government to provider to vendor, it shouldn't be too much to ask.
If there's one thing I've learned in writing about healthcare and technology, it's that the learning never stops.
The pace of medicine, technology, regulation and business is non-stop. Watershed developments can occur weekly.
For instance, last week I learned that doctors at Orlando Health are now using software on iPads to remotely control Polycom video cameras (with startling clarity) to zoom in on the eyes of potential stroke victims. The doctors can be anywhere on the planet..
The very next day, I learned of the Leap Motion, a $70 gadget due out in December that will let anyone control a PC by waving their hands, freeing us from the limitations of mice or touch screens, and ushering in a new wave of software applications for more easily sifting through data (or, before long, scrutinizing patients' eyes).
Meanwhile, the summer of 2012 progresses, and we wonder when we will see the final rule on Meaningful Use Stage 2. It's coming soon, but how soon?
With such breakthroughs and developments leaping from every corner, the challenge is to keep your organization's information technology governance and expertise in tip-top condition. How does a healthcare organization keep up?
One place you could turn is to the world's only program for certifying healthcare CIOs, the Certified Healthcare CIO (CHCIO) Program.
First offered three years ago for healthcare CIOs, and developed by healthcare CIOs at the College of Healthcare Information Management Executives (CHIME), CHCIO is starting to show up in postings for healthcare CIO positions.
CHIME offers the exam to achieve CHCIO status three times a year at its own events, and is looking at offering it at various test centers around the United States, says Gary Barnes, chief information officer at Medical Center Health System.
I interviewed Barnes recently for my HealthLeaders magazine article on ICD-10, in the July issue. He was one of three CIOs who spoke with me by phone last week about the CHCIO program.
Another was Tim Stettheimer, CIO at St. Vincent's Health System in Birmingham, Alabama, and also a senior vice president and regional CIO of Ascension Health Information Services.
Stettheimer revealed that the CHIME board last month decided that CIOs who may choose to serve in a COO capacity, or some other executive function, will now be able to retain their CHCIO status. "We were seeing a greater movement between executive roles," Stettheimer says.
As I think about the disruptive nature of IT in healthcare, this makes sense. An innovation like the remote-control Polycom camera can alter the nature of healthcare work. Suddenly, on-site providers can pull in primary care physicians or specialists from anywhere. And they are more than mere voices on the other end of the line. They are hands-on participants in the care team, even though they may be geographically dispersed.
It isn't enough to have a top-notch CIO on the team. Your COO, CMO, and CMIO need to be aware of the capabilities of the new technology to assemble care teams on-the-fly from an ever-wider pool of talent. Some doctors heading for the exits may find that these new technologies provide them with the freedom to continue to practice without being physically present, on their own schedules.
It might not fit the high-touch Marcus Welby, MD, mold of doctoring, but more and more physicians are now part of a healthcare team, and may not necessarily be willing or able rush to the office as in olden days.
Perhaps you're already up to speed on this accelerating technological pace. But if not, I strongly recommend checking out certification such as CHIME's. Just don't expect a cake walk. CHIME officials say not everybody passes.
"When we started writing [test questions] in one of our sessions, we had to go back and take the exam," says the third CIO I spoke with, Randy McCleese, vice president of IS and CIO of St. Claire Regional Medical Center. "I didn't do very well, and I helped write it," McCleese says with a laugh.
Exam questions that everyone or no one gets right are tossed out and replaced by other questions. Twice a year, a group of CHIME CIOs sits down to review and update the questions. For example, even though those Meaningful Use Stage 2 rules haven't been finalized, questions about the general concepts embodied in Stage 2 are now on the exam, as well as questions about accountable care organizations.
"From the technical aspect, we don't dig into questions that you would not expect an executive to have to deal with," Stettheimer says. "For example, you wouldn't ask them what settings would you use on a server."
But the exam does cover the kinds of things I talk to CIOs about regularly. "Some of the questions may relate to laws and regulations," McCleese says. "Some of those may relate to technical aspects of computer systems. Some of them may relate to governance within an organization. It's the things that we see day in and day out being a CIO."
Once the CIO receives the CHCIO certification, he or she must complete 45 Continuing Education Units in the following three years in order to be eligible for renewal at that time. Half the courses must be taken at CHIME events, but participants can fulfill the other half in various ways, including courses offered at HIMSS or even through your own public speaking.
For those just starting out on the healthcare CIO career path, CHIME also offers 2-1/2-day Healthcare CIO Boot Camp. The next one will be at CHIME's annual conference, October 13-16, 2012 in Indian Wells, California.
Even CHIME can't provide all the technology education required for healthcare leadership. I've been fortunate now to attend two other meccas of insight and inspiration.
The first was HIMSS, last spring in Las Vegas. The second was the 21st Annual Physician-Computer Connection in Ojai, California, sponsored by the Association of Medical Directors of Information Systems (AMDIS).
The AMDIS event was an astounding gathering primarily of CMIOs from around the country. Critical healthcare IT issues, such as EMR usability and clinical decision support, were placed under a microscope and scrutinized for three days. CHIME also had a speaker there to delve into the intricacies of business intelligence.
Chances are you're already taking advantage of some or all of these learning resources. They're just a few of the opportunities available. Many more are online, or may be offered closer to your town. Check them out.
This article appears in the June 2012 issue of HealthLeaders magazine.
Healthcare leaders are facing the challenge—and opportunity—presented by physicians and clinicians bringing ever more of their own technology with them to work.
Two years after the iPad's debut, the devices are making inroads in all aspects of society, and healthcare is no exception.
Those who are benefiting now had a virtual desktop strategy already in place. Tablets and other larger-screen devices are often able to fit into the IT picture with relatively little work.
It will take longer for vendors and healthcare IT leaders to truly leverage the native power and ease of use of these devices, and for now there may be a bit of cat-and-mouse game. Rogue innovator-clinicians are being tempted by an ever-increasing number of cloud and device apps available over the Web outside traditional IT approval, while network managers rely on increasingly clever network application monitoring tools to identify protected health information being inappropriately captured, analyzed, and transmitted by these new apps.
As the desktop morphs into a touch-powered platform, vendors are working to bring tablet implementations of their existing desktop apps to market fast enough to avoid being disrupted by newer apps built from the ground up for a touch-based experience.
But even among tech-savvy healthcare leaders, there are differences on the approach organizations should take regarding the "bring your own device," or BYOD, trend.
In the heart of Silicon Valley, leaders at Mountain View, Calif.–based El Camino Hospital—which has a second campus in Los Gatos and is known for HIT innovations—believe now is not the time to embrace this trend. "We are not engaging in BYOD, as I am convinced it is too early for this organization," says Greg Walton, chief information officer of the 542-licensed-bed hospital.
Where BYOD is happening, two things are in place: virtualized desktops and a guest wireless data network for users, rather than the main hospital data network.
One such robust guest network at the 711-bed Maimonides Medical Center in Brooklyn, N.Y., has seen a recent surge of use, with more than 275 logged-in users on the guest network during a recent late afternoon. "We believe a substantial fraction of those are employees," says Steven Davidson, MD, senior vice president and chief medical informatics officer at Maimonides.
"Anyone coming into the institution, with a simple verification process, can log into the guest network," Davidson says. "If you're not known to the institution but have a cell phone, you can usually get a 24-hour password and authentication. If you are known to the institution and have a network login, you can be diverted to an employee portal, which is still a log-on through the guest network and all of its security, but allows a 30-day expiration on your password."
The guest network allows Maimonides physicians to log in to the physician portal, and all users are able to access the public Internet.
A dedicated, high-resolution PACS workstation offers no compromises when viewing images, but a mobile device has its limitations. Performance is only one of them. The virtual desktop software that presents desktop data on portable devices such as iPads carries its own set of tradeoffs.
"The Citrix [virtual desktop] on the iPad is not the world's most friendly user experience," says Davidson. "Because the iPad is a touch-driven tool, you're constantly toggling back and forth between driving the window—the Citrix client—and driving the application inside the window. Sometime in recent months, Citrix has made toggling back and forth easier."
Maimonidies' inpatient EMR, Sunrise Clinical Manager from Allscripts, when delivered on a 1024-by-768 resolution screen such as the iPad 2—or even the new iPad with its Retina display (2048-by-1536)—still is not intended for touchscreen use, Davidson says.
"If you're doing it as I do sometimes from my MacBook Air, it's fine, because I've got my touchpad or mouse," Davidson says. "It's a lot easier to point with that on a screen that was designed for mouse-type pointing and clicking."
At the recent HIMSS conference, Allscripts released an improved client for the iPad, and Davidson says it "seems like it would be worth evaluating and getting some feedback from clinicians as to what they think might be its value."
With a mix of employed and nonemployed physicians, it's possible that Maimonidies might be able to reduce its burden to purchase, implement, and maintain client devices, Davidson says. A study dating back to the 2006 HIMSS conference found that hospitals need one device per active person using devices. But referring to the Allscripts client he saw, Davidson notes that it only solves the tablet problem for one application. "It doesn't solve access to all the other applications in the hospital that people have to use."
At Vanderbilt University Medical Center, a 916-licensed-bed facility in Nashville, BYOD is "a journey," says William W. Stead, MD, associate vice chancellor for health affairs and chief strategy and information officer.
"Our bias is that we have to incorporate whatever consumer technologies people have, rather than trying to stop that," Stead says. The medical center's increasingly virtualized clinical desktop is the enabler, he adds.
Another advantage of BYOD is it lets clinicians move all their personal messaging off the Vanderbilt email system and into a more appropriate system such as Gmail, Stead says. "I can still see messages as they come into both [mailboxes], interleaved as they arrive.
"Prior to that, either everybody put everything into Vanderbilt [messaging] whether it needs to be there or not, or they forward everything Vanderbilt out, so nothing's secure. So once you begin to use some side by side and use the technology to knit them together so they look like one to the user, you create a win for the user, and you actually increase your ability to secure the part that needs to be maintained securely."
Stead knows that physicians can be tempted to use the inherent photo-taking and messaging capabilities of their devices to easily ask for a specialist's opinion directly through texting or photo multimedia messaging services.
"We do have policies that basically say you're not supposed to move protected health information or research health information outside of our secure messaging environment," Stead says. That environment "provides easy tools to communicate both within the Vanderbilt team and to push stuff to the referring providers."
Failing that, Stead's IT infrastructure monitors "for things that appear to have PHI leaving the network, and we spot-audit those, and we use those to identify all sorts of problems," he says. Still, "there are pieces of it we can identify and pieces of it we can't." An example of the latter: communications going from one Verizon network device to another, which never touch the Vanderbilt network.
As for whether BYOD will lower Vanderbilt's capital IT equipment costs, "I think we're going to move to some sort of a communication allowance that will allow people to have whatever they want to have and have us pay some reasonable amount," Stead says. "That's not yet in place. Of the many things we talk about, that seems to be the most likely."
BYOD users also appreciate being able to choose their own tech support provider, says Mark Farrow, vice president and chief information officer at Hamilton Health Sciences, a six-hospital organization based in Hamilton, Ontario. "They're happier to work with those people than they were to necessarily have us messing with their devices," Farrow says.
Outside the hospital walls, physicians' devices, with data protected by virtualization technology, can boost happiness in other ways. Farrow recalls when a physician had just stopped on his way home to pick up a hot meal for his family. "His phone rings, and it was a nursing station calling him saying there was an issue with one of his patients, and they needed to know what to do," he says.
The physician was able to pull up the patient's EMR on his iPad, then call back the nursing unit and give them the instructions they needed.
"A few years back, it would have meant a trip back to the hospital, going through the charts, making the change, and then going home," Farrow says. "It could have cost him an hour or so and a cold dinner."
Even El Camino's Walton sees the writing on the wall. "I agree BYOD is inevitable, but this will be a space where, again, healthcare will lag," he says. "Just because we lag, doesn't mean we don't understand why other sectors are rushing toward it. For healthcare, the lag might come in some cases from unions. In others it will be fear of the employer peeking at private data. In other cases it will be that many more IT priorities are higher. In some it will be hard to find the ROI."
Walton says El Camino Hospital "is ready now from a technology standpoint but … given some of the reasons I just cited we won't be setting any speed records going on that journey."
This article appears in the June 2012 issue of HealthLeaders magazine.
Public comment wraps up this week on a major effort to extend the patient-centered medical home into specialty practices.
The National Committee for Quality Assurance (NCQA) is accepting public comments on its proposal until this Friday, July 13.
The Specialty Practice Recognition (SPR) 2013 standard will be published next March, but first, NCQA will consider all public comments on the proposal, and conduct pilot testing of the standard at 14 or 15 specialty physician practices, according to Johann Chanin, NCQA director of product development.
I wrote about NCQA's patient-centered medical home two weeks ago, and hosted a HealthLeaders Media webcast last month about the concept. This model brings much-needed comprehensive primary care, powered by technology, to patients dissatisfied with previously uncoordinated care between the many providers that patients often see in the course of a few months.
The patient-centered medical home is at the heart of the new standards and guidelines for Medicare Accountable Care Organization (ACO) accreditation. The program provides a road map for provider-led organizations to demonstrate reduced cost, improved quality, and enhanced patient experience. The expectation is that specialty practices within an ACO must be held to the same patient-centered care provided by primary care practices.
My research convinced me that this movement is still in its infancy. Not many physician practices have yet achieved NCQA certification as patient-centered medical homes. One sole practitioner I interviewed said the paperwork required is daunting for a small practice. But over time I expect this situation to improve.
NCQA rightly recognizes that continuity of care requires a closed loop of preserved information from primary practices to specialists and back again. And that requirement hasn't been there in the NCQA certification—until now.
Repeatedly, NCQA officials have heard it's been a one-way street, where referrals flow from the patient-centered medical homes to the specialists, but the specialists are under no obligation to respond back post-referral, leaving the primary care providers to wonder if the referral was received and what became of it.
In an Archives of Internal Medicine article, "Referral and Consultation Communication between Primary Care and Specialist Physicians," the authors found that primary care physicians reported sending the history or reason for consult information nearly 70% of the time, while specialists reported receiving such information only close to 35% of the time. Meanwhile, specialists claim to have sent consult notes or patient advice nearly 81% of the time, while PCPs claim receipt only 62% of the time.
Some specialists considered applying for patient-centered medical home status, but found it didn't make sense, since one wouldn't expect an oncologist, for example, to be keeping tabs on the patient's diabetes treatment or other unrelated specialty work.
So the new guidelines make it clear that the specialists should continue to provide their specialty care, but these guidelines close that loop I described by requiring certified specialists to indeed report back to the referring primary care practices.
Specialty Practice Recognition 2013 will replace the Physician Practice Connection guidelines published by NCQA in 2006. Back then, NCQA had not yet issued the original patient-centered medical home guidelines, so it is high time for revisions.
The latest NCQA moves draw upon work done by the American College of Physicians (ACP) and the Agency for Healthcare Research and Quality (AHRQ), including AHRQ's 2011 white paper, "Coordinating Care in the Medical Neighborhood: Critical Components and Available Mechanisms." It's well worth reading for a variety of ideas on how to enhance care coordination. For instance, the paper mentions the importance of strong community linkages that include both clinical and nonclinical services, such as personal care services, home-delivered meals, or school-based health care.
Although some of ACP's specialists have weighed in on the NCQA proposal and participated on NCQA's advisory committee, public comment lets other specialists weigh in, as well as health plans, consumer groups, and other interested parties.
According to Chanin, a literature search found that some specialists also feel they don't get all the information they need from primary care physicians in order to perform a really good consultation about a patient.
NCQA officials admit that it will be challenge to get specialists to participate in Specialty Practice Recognition. I am convinced that part of the answer is to educate the public in general about the quality that such NCQA certification represents. This would allow the power of the free market to weigh in, as patients presumably gravitate to those practices and specialists achieving this certification. As with many transitions currently occurring in healthcare, education is crucial. For now, make sure your input is a part of NCQA's latest efforts to improve its certification standards.
This week, some voices of healthcare CIOs and CMIOs, speaking out about last week’s U.S. Supreme Court decision on the Patient Protection and Affordable Care Act:
Marc Probst, Chief Information Officer, Intermountain Healthcare, Salt Lake City, Utah
Bottom line is politically I don't like the ACA and the lack of financial responsibility which our country’s leaders have. In the end, the problem of "going broke" just continues to escalate.
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However, that's politics. As for us at Intermountain, the outcome of the Supreme Court ruling doesn't change at all the strategy and efforts we are pursuing. The ability for the government to pay for health care continues to diminish, therefore if we are going to be in a position to provide the high quality of care we believe we should and do it at substantially lower costs, then we need to maintain our focus on our current efficiency and accountability efforts.
As a CIO, there is a huge responsibility to focus on cost saving workflows, better access to data and systems, and of course on using data as a strategic asset for increasing quality and lowering costs. Luckily, that has been a focus at Intermountain for many years. We have a lot to do—but the path we are on is a good one. Regardless of what the politicians do, the problem is economic. We know what it will take to be successful in the future and we know we can succeed.
Craig Joseph, Chief Medical Information Officer, Agnesian HealthCare, Fond Du Lac, Wisc.
Clearly, HITECH (and the Meaningful Use money that accompanies it) was not endangered by the SCOTUS decision. If the ACA were overturned, there was reasonable concern about CMS' Shared Savings program, value-based purchasing, and various quality improvement methodologies. That said, I think many CMIOs are confident that the train has left the station with regard to healthcare information technology. The future practice of medicine will require physicians (and the hospitals in which they practice) to prove they are providing quality, evidence-based care. This is impossible to do without HIT. So even without ACOs and the CMS programs, HIT will remain an inherently necessary ingredient for population management, evidence-based medicine, and quality healthcare.
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Michael Zaroukian, MD, Vice President and Chief Medical Information Officer, Sparrow Health System, Lansing, Mich.
I was frankly a little bit surprised, not necessarily at the outcome per se, but rather the way the Supreme Court split on it, and the legal argument for upholding the individual mandate on the basis of it being perceived, at least by Chief Justice Roberts, as the authority of Congress to tax, whereas the Commerce Clause was cited by the other members of the majority opinion as the argument they would have given.
Michael Zaroukian, MD, Vice President and Chief Medical Information Officer, Sparrow Health System, Lansing, Mich. Having said that, I think the most important thing is the fact that the vast majority of the Affordable Care Act was considered constitutional and remains intact, which allows us to continue on the path that most of us in healthcare and in healthcare IT have been using as our guide to try to help with the process of redesigning systems to support the expected increased number of care recipients we'd be able to provide care for, the nature of the practices and the workflows necessary to support that care, and to be able to predict a little bit better the resources necessary to be able to support care for those patients in our organizations.
So I think the biggest part of this is to create some sense of certainty about the kinds of patients we'd be seeing, the kinds of care we could be expected to deliver, and the ability to expand our services to populations that need care (and who have perhaps for example been underserved with regard to preventive services), to care for chronic conditions, and to be able to know that there are resources beyond what have been considered before, such as lifetime limits on coverage for some of those chronic conditions, or the ability to provide care for preexisting conditions.
Michael Zaroukian, MD, Vice President and Chief Medical Information Officer, Sparrow Health System, Lansing, Mich.
On the impact of the decision on Sparrow Health's priorities: I'm not sure it changes our priorities much. We saw the HITECH Act as giving a pretty clear roadmap for us to follow in the health IT world. I think the biggest issue is knowing that there will be more patients in the system, and an even greater reason to have health information exchanges, since those patients will receive care in various settings, and basically in some ways just some excitement about the ability to make sure more patients get the care they need and don't have to make the difficult decision about waiting to get care until their care needs are more extreme than they would otherwise be.
On the ruling that states could opt out of Medicaid without a penalty: I'm empathic with the judgment that says on the one hand it's expected that states will indeed participate in one form or another of this. It is an underserved population. I think the court's view of it being a bit too aggressive or assertive to say that if you fail to fully participate in this, then you lose all of your funding, I actually resonate with that. I think many of us would. I think it's a little bit hard to say exactly what does it take for a state Medicaid program to feel whole in this process. So I think it probably is the better approach to say, given the alternative of either saying you have a choice or you lose all of your funding, it's better to allow states to have the choice. I think most states want to do the right thing with regard to covering their patients, and that they'll find their way to that process a little bit better if they aren't held against sort of an all-or-nothing participation approach.
On the possibility that the public may opt to pay extra taxes rather than purchase healthcare: I think it's a little hard to predict indeed early on, because some people will make their early decisions philosophically, but since none of this really takes place until 2014 in that regard, I think most people will make decisions based on common sense, their economic interests, their perspective with regard to the likelihood that they'll need care, and with some experience that we accumulate in the time between now and then that shows indeed what are the likelihoods. I think most people want to have the safety net that insurance provides. I think when they consider the cost of a penalty, if you will, for not doing so, versus the cost of it, they'll make the decision most of us end up making. In Michigan, there's a requirement to have auto insurance. So it's not that foreign from that perspective. That of course is a state as opposed to a federal type of mandate, but I think in the end most people will make an economic decision and talk about it within their families and decide how best to spend their money.
A few hours after the U.S. Supreme Court issued its decision on the Patient Protection and Affordable Care Act, Brad Wilson, president and CEO of BlueCross BlueShield of North Carolina, the state's leading insurer with 3.6 million customers, spoke by phone with HealthLeaders Media Senior Technology Editor Scott Mace.
HealthLeaders Media:A number of Americans will choose to pay a penalty to the IRS rather than purchase health insurance. Are you concerned about that?
Brad Wilson, BlueCross BlueShield of North Carolina: Let me give you just a little context. After I became CEO two and a half years ago, I spent a lot of time traveling around, right in the aftermath of the passage of the bill, and a long time before lawsuits were filed and there was a lot of focus on the Supreme Court ruling. The point that you're making has been around since that time. In North Carolina, the employers that I'm talking to, now that we have clarity and certainty as to what the law is, many, many employers will in fact do the math and will make a business decision about what is the most economically effective thing that they should do, as well as how that relates to the retention and the recruitment of the type of workforce that they need.
What I have heard is many, many employers will continue to value health insurance as a part of their benefit offering, because they believe that will make them more competitive, whatever their marketplace is, because it is a recruitment and retention tool, as well as a tool by which their workforce can remain and achieve greater things. There are however a number of employers—they seem to be more of the smaller employers, not just those under 50 who are exempt from the law—but smaller employers that are going to be driven more by the economic calculus than by the benefit calculus. Now, is that a concern? I don't believe the number is going to be great enough that it would create a market disparity, if you will, such that as the state's largest health insurer we would think it would cause the market to dramatically tilt.
Brad Wilson, BlueCross BlueShield of North Carolina: But one thing is clear. Regardless of the decisions of the employers, we are already moving toward a more individual, consumer-oriented marketplace. Whether the consumer is insured through their employer, or whether their employer discontinues the coverage and they will seek individual coverage through the exchange or through their own direct purchase opportunity, that's where we have been focused for the last two years, and that's where we're going to continue to focus, to be ready to meet the needs of whatever that market demographic may ultimately be. So I wouldn't say I was concerned. I would say that we will continue to be vigilant to try to determine what the market shifts are, and be prepared to offer the products and services that our customers, be they employers or individuals, need and want.
HealthLeaders Media:What is your reaction to the stock market sharp rise today in provider stock prices and drop in payer stock prices? … It seems the market is saying, good times for providers, challenging times for payers.
Wilson: One day does not a trend make, but it is in fact a data point. I would interpret that relative to the payer side, and again, recognizing that we are not for profit so we're not affected by that, but we do have investments. The market is expressing a concern that actually your first question raised. To what extent will individuals and employers comply with the law or choose to participate in the market. In other words, not pay the penalty, and that's a question mark. None of us know. It's still a projection. I'll digress just a minute and say that here in North Carolina, we believe that January 1, 2014, will introduce 2 million new people in North Carolina to healthcare coverage of some type. Approximately 850,000 being new Medicaid-eligibles, assuming that North Carolina chooses to comply with the law with the nuance of the court today.
Brad Wilson, BlueCross BlueShield of North Carolina: So that says there's 1.2 million commercial customers that will be eligible for a federal subsidy. So I would say that the market is creating a question mark [about] how many of those will in fact choose to purchase, and a question mark about how will an insurer navigate through the guarantee issue, the age ban, the prohibition on medical underwriting, and how will that translate into profitability or not—that would be my unsophisticated interpretation of what the stock market did.
And on the provider side, I find that curious, because the focus going forward is going to continue to be on higher quality and lower cost, and when I say lower cost, I'm not just talking about health insurance premiums. I'm talking about healthcare costs that underpin and are reflected in the health insurance premium. There's going to continue to be cost pressure on lowering that side of the equation, so that premiums do not increase at the rate that we've seen them increase for the last 20 years. So we'll see. We'll see what the stock market does tomorrow.
HealthLeaders Media: About your own investments in bringing BCBSNC into your next phase with presumably lots more customers, I would guess your plans remain unchanged by this morning's ruling and may in fact be intensified a little bit.
Wilson: I don't think anything will change. To the extent that we can intensify our efforts beyond what we're already doing, we will. We're going to stay focused on the decisions that we've already made. We're focused on innovation. We're focused on new and creative collaborations with providers across the state. We already have a track record on that. That continues, and I think it'll do nothing but expand and accelerate our appetite and the need for that to be done. I want to say that that's a reflection of what we're seeing in the provider community: they are reaching out to us, we are reaching out to them. I've been at BlueCross for 16 years and in this job two and a half, and I have never seen such a high level of cooperative and creative spirit that exists with all of the principal players in the healthcare marketplace. So we're going to continue to be focused on those kinds of efforts to the end, to bring products and services to our customers that they need and want, with the goal being higher quality, lower cost.
On occasion, medicine resembles the game of golf, and not just because some doctors like to hit the course on Wednesdays. For instance, the secret of a successful patient-centered medical home may boil down to this: a lot of hard work and a few technology tricks.
That's essentially the case at The Johns Hopkins Community Physicians, a division of Johns Hopkins Medicine. JHCP has 35 practices in 11 of Maryland's 23 counties and throughout Baltimore City. The entity consists of more than 400 providers with more than 800,000 encounters annually.
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JHCP delivers primary care services plus a growing presence in subspecialities, including hospitalists and intensivists. In 2005, the Institute for Safe Medication Practices named JHCP a winner of its annual Cheers Awards, in recognition of setting a standard of excellence in the prevention of medication errors and adverse events.
In 2007, JHCP began its Patient-Centered Medical Home initiative. Two years later, Johns Hopkins HealthCare (Johns Hopkins Medicine's managed care division) and CareFirst began JHCP's first Patient-Centered Medical Home pilot program at its Water's Edge clinic in Belcamp, Maryland.
"That was our proof of concept," says Steven J. Kravet, MD, MBA, FACP, president of JHCP. The three goals of the initiative are closely aligned with the objectives of healthcare reform:
Improve health in measurable ways.
Improve care through improved patient experience.
Reduce cost by reducing unneeded and over-utilized acute care.
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Measures of successand financial incentives
The initial pilot achieved Level 3 certification as recognized by the National Committee for Quality Assurance (NCQA). In 2009, JHCP achieved this status at two additional non-pilot clinics. Currently, five clinics have attained Level 3 certification.
In 2011, JHCP's participating clinics joined the state of Maryland's Multi-payer PCMH Program, covering 62 practices throughout the state. "The idea is, the sites that are participating will have enough coordination from each of the payers that they can make meaningful investments in their care coordination infrastructure," Kravet says.
All sites participating in the Maryland statewide program have financial incentives. The higher the level of NCQA certification they have achieved, the higher proportion of shared savings payments they receive, Kravet says.
A cornerstone of care coordination is a patient portal featuring patient-initiated secure messaging. From this portal, patients receive continuity of care. Patient access and associated perceptions of access to care are key measures of the success of the PCMH model.
Improved management of patients with chronic disease states has been an early success of the JHCP efforts. "New patients with a diagnosis of diabetes had a baseline hemoglobin A1C of 8.65," Kravet says. "After they had attended an educational class, their hemoglobin A1C came down to 6.56, and their most recent measure of 6.80 suggests that the improvement was sustained several months later.
Patients who the practices failed to recruit into the classes had essentially no change in hemoglobin A1C. "It's suggesting the power of patient engagement and improvement with group visits and education."
Achieving cost reductions Reducing the healthcare cost medical loss ratio was another achievement of the pilot at Water's Edge. This figure declined from 86 percent in fiscal year 2010 to 83 percent in fiscal year 2011, and is estimated to drop to 78 percent in fiscal year 2012.
Now that clinical outcomes and cost reduction have been demonstrated, JHCP is turning its attention to issues of staff teamwork, job satisfaction, working conditions and perceptions of senior management. "Those measurements have all gotten worse over the past few years," Kravet says. "We've made the place busier. We haven't paid as much attention to the experience, which has now become our focus."
A key way forward is to customize the technology to meet the needs of managing populations. For example, JHCP has created and is refining preventative care templates for its electronic medical records system. "It forces providers and ancillary staff to ask certain questions and document certain things, so we identify if a patient hasn't had certain types of care or is falling below the standard. All that takes time to develop," Kravet says.
A better patient experience "So one of the key principles of the medical home is changing the approach to care, which is historically very transactional," he says. "In the old model, which is really the current model, people come to see the doctor. They have stuff done to them. Maybe some medications are changed, then they're sent away and they come back in 3 or 4 months or 6 months and they get readjusted.
"But there's a lot of white space between the visits, and that becomes very important in the patient-centered medical home. We began to focus on this big white space, which is really a golden opportunity. We employed care coordination processes, including this perihospital consultation and communication."
Robust tech-powered tracking mechanisms keep tabs on everything from referrals to scheduled tests, and in collaboration with Hopkins' payer arm, Kravet's team assesses risks for each patient. "The highest-risk folks got an RN case manager, and the medium-risk folks got health coaches."
Over the past three years, Kravet says, those clinics where patient-centered medical home practices have been implemented have seen a decrease in emergency room visits, admissions, and readmissions have significantly decreased, and because of this, costs to the related Hopkins payers have declined significantly.
Using Microsoft's Sharepoint, JHCP shares a dashboard that lets all providers, on a secured link, see metrics on quality, workflow, and productivity, and see how they compare to their colleagues. "Once we began sharing this information transparently, we obviously began to see a transformation in our outcomes," Kravet says. "I think that's just because of the inherent competitive spirits of providers, who are all trying to do the right thing."
Overlaid on top of JHCP's electronic medical record are registries, views of data by provider or group that can manage populations. "Again, it's a big part of how we are able to help drive success, because our chiefs and our regional directors can work with practices that are lagging, and help them brainstorm on how to improve their processes," Kravet says.
A large banner hangs in Water's Edge, inhabiting nearly an entire wall. "What good choices can you make today that will affect your health tomorrow?" it asks patients.
Clearly, what Kravet's team has already accomplished has begun generating the shared savings that can fund even more effective patient engagement. His efforts represent the kind of virtuous cycle that healthcare needs to get out of its fee-for-service sand trap.
One of the biggest technology trends hitting healthcare this year, mobile computing, poses one of the biggest security threats to healthcare that will last for many years to come.
Just last week, my first magazine feature story for HealthLeadersexplored the surge in Bring-Your-Own-Device behavior in healthcare. As I researched the story, I became aware of efforts to improve mobile security being led by the Healthcare Information and Management Systems Society.
James Brady, PhD, is chair of HIMSS's mobile security workgroup. Brady's day job is chief information security officer and director of technical services at Hawaii Health Systems Corporation in Honolulu. HHSC operates 1,275 licensed beds across five islands in the state of Hawaii, so Brady certainly has a vested interest in getting mobile security right.
The group is most concerned with getting it right on tablets, smartphones, and laptops. That's not to say that security on other medical devices isn't of growing importance. It's just not the focus of the HIMSS group for now, and certainly there are efforts underway elsewhere in industry for those other devices.
This past 12 months the HIMSS mobile security workgroup has been busy. In 2011, it produced a mobile security toolkit to provide guidance to healthcare organizations and IT departments.
The toolkit looks at legal and regulatory aspects of mobile security in healthcare, and also includes links to a Veterans Administration case study and guidance from Forrester Research, BankInfoSecurity, and others.
Now the workgroup is creating additional resources to reflect how users access content such as videos and podcasts from their mobile devices, Brady says. The goal is provide more examples of policies currently in use, in some cases taking the policies from some health systems and anonymizing them, if that makes the health system in question more comfortable about sharing their best practices.
The biggest challenge the HIMSS committee has to wrestle with is how to deal with devices not owned by the healthcare systems, but brought to work by employees.
"Usually most organizations won't allow the iPad on the network unless it's owned by the organization, then they can have some control over the App Store and iTunes," Brady says. "I know that's an issue at my organization."
My story pointed out the increasing use of virtualized desktops to permit the use of BYOD iPads, but for Brady and others, this alternative isn't a slam-dunk, at least not yet. "Something needs to be in place to verify the end points will not incur risk to the network," he says.
Still, the group feels nothing can stop the trend of consumerization, in which consumers' device preferences challenge businesses to adopt and accept them. It will keep going, so "organizations have to find a way to adapt to it and how to best address it," Brady says.
Today, too much of the educational material about these issues is vendor-specific, says Brady. The HIMSS workgroup aims to change that, as do I, through my story and columns such as this.
"The question is just how do you make that transition if you're a really large distributed organization?" Brady asks. "How do you get from point A, which is you don't have the virtual infrastructure to B where you have it, it's working and you're able to actually offer it to everybody?"
A phrase that came up several times in my research was data loss prevention, or DLP for short. DLP analyzes traffic on networks and detects in real time if personal health information or other sensitive or regulated information is leaving a network unexpectedly.
The HIMSS workgroup is talking about DLP and how healthcare organizations can employ this emerging technology to better manage BYOD and other mobile security threats, Brady says.
Then there's managing the mobile devices that the healthcare systems themselves are buying for their employees, both for their utility and to keep employee satisfaction high.
"You can't give somebody an iPhone or an iPad and then tell them they can't install anything," Brady says. "Everybody up to and at the management level [would] riot and revolt. They won't accept that."
Until 4 months ago, Hawaii Health itself was a Blackberry-only shop, but now that it is implementing the Siemens Sorien electronic medical records system, the organization has come up with its own policy to permit Android and iOS devices as well, Brady says.
Research in Motion, maker of the Blackberry, traditionally has been strong in the mobile device management space. A lost or stolen Blackberry quickly becomes useless to someone seeking to compromise the data on that device, due to the ability to remotely wipe the device. On the Android and iOS platforms, tools from Good Technology are performing that security duty, Brady says.
But mobile devices are made up of many parts, and if just one of them is out of whack, the efforts of health IT managers can be stymied. All mobile carriers permit installation of the Good Technology mobile device management software, except one: Verizon.
"Verizon for some odd reason wants you to have a certain plan and it's usually not a good plan, so there [have been] some problems," Brady says.
That "certain plan" would be a business plan, and BYODers would much prefer a Verizon phone with a consumer plan.
Brady does believe that the cost of the mobile device management app will end up being picked up by the healthcare organization, whether or not the device is BYOD or not. It's work related, so why wouldn't the business pay?
These issues and others will continue to bedevil CIOs at healthcare organizations. If you are interested in helping HIMSS hammer out policies and best practices, I'm sure the group would welcome your help.