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Why CVS Health's New CFO Will Impact Healthcare Market Dynamics

Analysis  |  By Amanda Norris  
   January 19, 2024

CVS Health announced a new CFO, a move that signals its commitment to adapting to market dynamics and staying ahead of the competition.

In a strategic move, CVS Health has officially named Tom Cowhey as its permanent CFO marking a significant development in the healthcare industry.

The appointment comes after Cowhey successfully held the interim CFO role since late last year, stepping in for Shawn Guertin, who served as CFO and president of health services.

The shift in leadership at CVS Health is poised to have a profound impact on the healthcare market, particularly on hospitals and health systems that view CVS Health as a major disruptor to their traditional business models.

But why does the appointment matter to other healthcare CFOs?

Cowhey could give your finance strategies a run for their money as his past brings a wealth of financial executive experience from roles in both provider and payer companies. Prior to his tenure at CVS, Cowhey served as CFO of Surgery Partners and held key positions in strategy and finance at Aetna.

His diverse background positions him to navigate the complex nature of the healthcare industry and will bring an interesting dynamic into the payer/provider landscape.

Speaking of payers, CVS Health's announcement also sheds light on its optimistic outlook for its Medicare Advantage (MA) plans.

The company anticipates surpassing its previous targets for 2024, with an expected addition of at least 800,000 new MA members. This positive forecast is attributed to growing sales and member retention, showcasing CVS' resilience and strategic positioning in the highly competitive MA landscape—and one that has been quite complex as of late.

As CVS Health continues to evolve and adapt to the dynamic healthcare market, Cowhey's leadership as CFO becomes pivotal in driving financial strategies that will shape the company's trajectory.

The ripple effect of these changes is likely to be felt across the industry, influencing the strategies of other healthcare CFOs as they navigate a landscape marked by innovation, competition, and evolving consumer expectations.

Amanda Norris is the Director of Content for HealthLeaders.

Photo credit: Chandler, Arizona - April 08 2023:CVS Health has offices at their Price Road Corridor location which offer services for the Aetna One Advocate care management program/Around The World Photos/shutterstock.com.


KEY TAKEAWAYS

CVS Health appointed a new CFO and his background positions him well to navigate the complex nature of the healthcare industry.

The ripple effect of these changes is likely to be felt across the industry, influencing the strategies of other healthcare CFOs.


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